Relatives of Auntie Jemima Brand Fight Corporate Attempt to Placate Cancel Mob

Quaker Oats announced the retirement of the “Aunt Jemima” maple syrup logo by the end of 2020. This brand, used since 1889, has come under criticism for its association with Minstrel show stereotypes. The families who have benefited from their relatives’ participation in the brand are currently challenging this decision.

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