Quaker Oats announced the retirement of the “Aunt Jemima” maple syrup logo by the end of 2020. This brand, used since 1889, has come under criticism for its association with Minstrel show stereotypes. The families who have benefited from their relatives’ participation in the brand are currently challenging this decision.
Larnell Evans Sr., grandson of Anna Short Harrington, one of the Aunti Jemima models, made clear his offense over the entire situation.
This is an injustice for me and my family. This is part of my history. The racism they talk about, using images from slavery, that comes from the other side – white people. This company profits off images of our slavery. And their answer is to erase my great-grandmother’s history.
Of course, such moves by a large corporation does not come out of an altruistic motive. Currently, the families of Aunt Jemima are fighting Pepsi/ Quaker Oats for a royalty check of up to 2 billion dollars.
Now, with the cancel lynch mob on the hunt, Quaker Oats can dissolve this brand under the guise of wokeness. Either the woke brigade are simply this naive or they stand to profit from their “activism.”